Over the past couple of years, LVRN has flown a bit under the radar in terms of labels that also function as rap crews. Where lots of attention is (rightfully) lavished on Dreamville and TDE for their tight-knit groups, Love Renaissance has seemed like more of a loose collective under one banner until recently. That changed last December when the label released its first compilation, which was, incidentally, also a holiday album showcasing the singing talents of its R&B roster. However, it looks like the rap unit is beginning to jell as well, as shown in the LVRN Cypher for Spotify’s RapCaviar.
For the first time, all of the group’s impressively gifted rappers come together on one track. While the better-known members 6lack and Westside Boogie may be the big draws, the track highlights the newbies as well, including OMB Bloodbath, who kicks things off with a breathless verse, BRS Kash, who shows he’s more than the “Throat Baby” crooner, and NoonieVsEverybody, who should increase the team’s trap appeal. The video sees the crew take over what looks like a bank lobby as DJ Kitty Cash spins from the concierge podium and the rappers do their thing in matching maintenance uniforms emblazoned with the LVRN logo.
It took a while for the Avengers to come together; now it looks like rap has a new superteam aiming at taking over, one verse at a time. Meanwhile, the team also released individual videos for each member with extended verses, ensuring even more content to hold fans over for whatever comes next.
Watch the LVRN RapCaviar Cypher above.
