Guadeloupean-rooted rapper Deezy Baby 971 isn’t here for the pleasantries on his single “It Ain’t Personal.” The track, featuring fellow artist MVSON, finds Deezy in a fiery mood, dropping bars about ambition, hustle, and the realities of navigating the music industry.
“It Ain’t Personal” opens with a deceptively calm warning: “Listen/Nah nah/It ain’t personal.” But the message quickly becomes clear – success comes at a cost, and loyalty is paramount. Deezy raps about surrounding himself with those who share his relentless work ethic, leaving no room for hangers-on motivated by fame rather than passion.
The track crackles with energy. Deezy‘s flow is sharp, switching between boastful rhymes about financial gains and sobering reflections on the darker aspects of the industry. Lines like “They say the best things in life are free/Then why we still got slaves in Africa” showcase a rapper unafraid to delve into social commentary.
The production by MVSON complements Deezy‘s bravado with a heavy, percussive beat that underscores the urgency of his message. A brief interlude featuring an argument about bringing someone into the studio serves as a comedic break before Deezy asserts his dominance with renewed vigor.
“It Ain’t Personal” isn’t a diss track, but it’s a clear statement of intent. Deezy Baby 971 positions himself as a hungry talent separating himself from the pack through sheer determination and lyrical prowess. With this track, he throws down the gauntlet, daring challengers to step into the ring. Whether they choose to battle with rhymes or fists, Deezy assures them, “We can go rappin’ or scrappin’,/I’ll let you have it.”
Listen to Deezy’s latest offering below:
