Diddy has officially purchased his Sean John fashion brand & saving the company from bankruptcy after spending $7.5M for the company. According to TMZ reports, Diddy won a 4-way bidding war today for the company he sold in 2016. Back in 2016 Diddy sold the company for $70 Million. The multimillion-dollar deal will be finalized later this week. As we previously reported, the company was looking for someone to come in and buy the brand since May.