Ice Cube’s Big3 Basketball League Adds Snoop Dogg As An Owner — And Will Let Fans Buy In, Too

As members of the California-based supergroup Mount Westmore, Ice Cube and Snoop Dogg have been working closely together with E-40 and Too Short on their new album, Bad MFs, which is out now via Gala Music. However, it appears they liked working together so much that they’re expanding their endeavors. With Cube’s summer basketball league, Big3, returning for its fifth season, Snoop is joining the fun as part-owner of team Bivouac, which Cube revealed to TMZ Sports. In addition, they’re offering fans the chance to buy in, too.

They’ll do so with a custom cryptocurrency called FEAT — Forever Experience Action Token — dropping on Friday, June 10. “It’s better than an NFT,” he said in the interview. “I think people who can see the future of sports wanna be closer to the action. I don’t think any other league can offer something like what we’re doing… In a lot of ways, we’re in the perfect spot.”

Of Snoop’s involvement, he said, “Snoop is always at the cutting edge. He always wanna be first. When we said we was gonna start selling teams, he hit me right away saying, ‘I need to be a part of that.’”

That’s certainly characteristic of the Doggfather, who also said he wanted to make Death Row Records “the first label in the metaverse” after acquiring it earlier this year. Meanwhile, we’ll see if he can make Bivouac, which boasts a roster including Corey Brewer, Gerald Green, and Will Bynum coached by Gary Payton, a contender this season, which starts June 18 in Chicago.