The rich just gets richer! Jay Z cashed in big time with his new alcohol deal with LVMH’s Moët Hennessy after they purchased 50% of his Ace Of Spades champagne brand, also known as Armand de Brignac. The deal reported by Forbes magazine valued at $630 million, with Jay Z pocketing $315 Million from the deal. Jay-Z’s relationship with Ace Of Spades started in 2006, after previously calling for a boycott from Cristal champagne. At the time, Cristal CEO Frédéric Rouzaud projected a dismissive attitude when asked about the brand’s popularity among rappers. Later that year, Jay-Z debuted his champagne brand in his “Show Me What You Got” video.
