Its time we really protect the national treasure himself Master P. All Master has been doing for almost 30 years is give back to his people and put his people first! Master P’s latest business venture his Uncle P’s rice is a play on the iconic Uncle Ben’s rice which we all grew up on. The only difference is that Uncle Ben’s rice never gave back to the community it exploited which is the black community. In the video below P calls out all these iconic brands that used black faces for black dollars but never invested in black communities. Check it out below!