Stay hungry, stay foolish is the only path for rappers to stay relevant because the genre demands it. That is why many artists lose their hip-hop game. From a certain point, they lose their appetite. However, this clearly is not the case for the young Atlanta-based artist JGOTITT. With his debut single and music video “Dripp,” the artist makes it clear that he is serious about his intentions to become a permanent player of the rap scene. He has the appetite, and he is hungry, and it seems like he is not going to lose this mindset any time soon.
“Dripp” is filled with powerful urban poetic lyricism unique to genre natives. The song holds the spirit of the personal story the artist has put behind it, making it raw, unapologetic, and explosive to the very core. JGOTITT’s verses are catchy, his music is deep and dripping. The rapper produces edgy sound filled with grooviness, fires with passion, exposes himself and the listener, changes the mood back to the cool vibe, and repeats the emotional rollercoaster once again.
The music video to the track shows JGOTITT in the company of beautiful women in a strip club, as he continues to sing his truth while representing his hometown’s life with visuals. No wonder everything is in style and professionally crafted as the artist has signed a contract with producer Gregory “D” Blake and his company Hits On Fye. It makes me hope that JGOTITT’s raw talent and selfless devotion to his craft, along with his producer’s detailed and professional approach, will ensure we get more from the newborn star.
