Taylor Swift’s AUPEN Bag Is Back, But Not for Long

AUPEN’s Nirvana, the ultra-chic handbag that stopped hearts when it debuted on Taylor Swift’s shoulder, has been restocked for the potential last time. Those fond of the silhouette’s iconic asymmetrical sculpting can snag the celebrity favorite before a likely discontinuation, including the coveted Joy, Purpose, and Fearless styles. Earlier in July, AUPEN announced its highly-anticipated partnership with LVMH Métiers d’Art. Slated to debut in 2025, AUPEN charts a new chapter that will shift some of its production base to France to develop a line of high-end luxury items.

The Nirvana bag has cemented its name in the fashion sphere through a slew of A-list co-signs. Taylor Swift has famously donned the silhouette during various red-carpet appearances and a notable first-time public outing with beau Travis Kelce. From the likes of Beyoncé sporting the now discontinued Purpose Noir to Kylie Jenner accessorizing with the Fearless Noir and sightings of Olivia Rodrigo, Charli XCX and Selena Gomez, the Nirvana bag has become synonymous with luxury fashion fueled by rare word-of-mouth promotion from some of the most influential figures in music and entertainment today.

The Nirvana handbag harnesses this cultural cache through exceptional craftsmanship and an unmistakable design that’s effortlessly chic and darling, highlighting AUPEN’s commitment to working with acclaimed ateliers. Having solidified its relationship with Jade Groupe, a hardware manufacturer known for its esteemed clientele, including Schiaparelli, Chanel, and France’s longstanding tannery Tanneries Roux, whose roster includes Louis Vuitton and Hermès, AUPEN has become a household name revered for high-end design.

AUPEN’s restock is an exciting moment to capture a piece of fashion history rooted in pop culture. The Nirvana Noir, Nirvana Suede, Nirvana Chain and Nirvana Ice are now available for a limited time.

Fashion enthusiasts can visit AUPEN’s website to shop the latest Nirvana restock.


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