Justin Bieber. Photo by Bruce Bennett/Getty Images.
Justin Bieber’s seventh studio album will be released on Friday, July 11, sources tell The Hollywood Reporter. The pop singer’s first full-length since 2021’s Justice will reportedly include features from Cash Cobain, Gunna, and Sexyy Red.
Reports of a new Bieber album emerged the same day a billboard depicting Bieber, his infant son, and the word “Swag” went up in Reykjavik, Iceland. It’s unclear whether or not “Swag” is the album’s title. The album was partially recorded in Reykjavik and Los Angeles.
Hours later, Bieber shared an Instagram video of a “Swag” display in Times Square showing what appears to be a tracklist.
Bieber’s career and personal life have been the subject of rampant speculation since 2021. He was forced to cancel his Justice world tour over medical issues, leading to a $20 million debt owed to promoter AEG. That sum was covered by Bieber’s then-manager Scooter Braun, who Bieber fired in 2023. Gossip surrounding his marriage and rumored drug use forced him to issue a statement pushing back on “salacious” commentary.
As for the possible direction of the new album? This year, he’s spent a good deal of time online sharing mumble-rap snippets. We like them.
