Supreme To Collaborate With MM6 Maison Margiela and Gucci Sales Fall in This Week’s Top Fashion News

This week, fashion’s headlines spanned collaborations, runway shows, awards, campaigns and ambassadorships.

Among the most-discussed, leaks confirmed that a Supreme x MM6 Maison Margiela collaboration is in the works for the Spring/Summer 2024 season. Elsewhere, Kering Group reported that Gucci’s sales fell by 4% in the fourth quarter of last year, and the LVMH Prize revealed this year’s semifinalists. Gap Inc. named Zac Posen its new creative director; Jacquemus set the date and location for its 15th-anniversary runway, and Hiroshi Fujiwara revealed that he has an autobiography in the works.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

Supreme Will Collaborate With MM6 Maison Margiela

Supreme will collaborate with the MM6 label of Maison Margiela, accoridng to a new teaser image revealing the MM6 denomination next to the Supreme box.

The collab was first leaked by the reliable Drops by Jay, who stated that the drop is expected to include a Box Logo Hoodie, skateboard decks “and much more.  Based on the brand’s previous designer collaborations, it’s likely that this next edition will also include a wide array of co-branded apparel and accessories. It wouldn’t be a shock to see some pieces make nods to Supreme’s milestone 30th anniversary, too.

No further details are presently available, but stay tuned to Hypebeast for more information as it becomes available.

Gucci Sales Fell 4% in Q4 2023, Kering’s Total Revenues Continue to Weaken

Kering Group on Thursday reported its financial results for the fourth quarter of 2023, revealing a slight fall in revenues across the board. At Gucci, the conglomerate’s top-performing brand, sales were down 4%, landing on the lower side of analysts’ expectations.

The figure does not represent sales for the Italian fashion house’s new creative director Sabato de Sarno; his designs will be sold in stores this spring. Still, Kering chairman and CEO François-Henri Pinault said in a statement that the company was “focused on revitalizing Gucci,” a brand which composed 68% of the group’s total operating profits in 2023.

Across the board, the French luxury group said that its sales declined by 6% at reported exchange rates to reach €4.97 billion EUR (or 4% on an underlying basis) in the three-month period ending December 31. The figure did, however, surpass market expectations, which had forecasted an 8% fall in reported sales.

See the full report here.

LVMH Prize Announced 2024 Semifinalists

Earlier this week, the LVMH Prize revealed the 20 semifinalists for its coveted 2024 award.

Coming from across the globe, he semi-finalists include Agbobly, Aubero, Campillo, Chiahung Su, Duran Lantink, Elena Velez, Fidan Novruzova, Hodakova, Jiyongkim, Karoline Vitto, Khoki, Marie Adam-Leenaerdt, Niccolò Pasqualetti, Paolo Carzana, Pauline Dujancourt,, Standing Ground, Vautrait, Who Decides War and Ya Yi.

Each semifinalist will showcase their collection in Paris at the end of this month. The winner will earn a €400,0000 EUR grant, as well as one year of mentorship from LVMH. The runner-up will receive €200,0000 EUR and one year of mentorship, under the Karl Lagerfeld Prize.

Zac Posen Named Creative Director at Gap Inc.

Zac Posen was named the new creative director at Gap Inc. on Monday.

The American designer, who previously endured a tenure at Brooks Brothers from 2014 to 2020, will return to mass-market fashion at the helm of Gap Inc.’s four labels, where he’ll specifically lead design, marketing and merchandising. Posen will act as a partner to the company’s CEO Richard Dickson.

“I’m thrilled to welcome Zac Posen, one of America’s most celebrated designers, at the onset of an exciting new chapter for Gap Inc,” said Dickson. “His technical expertise and cultural clarity have consistently evolved American fashion, making him a great fit for the company as we ignite a new culture of creativity across the portfolio and reinvigorate our storied brands.”

Jacquemus Will Celebrate Its 15th Anniversary With a Clifftop Capri Runway

Jacquemus announced that it will host a fashion show in Capri to celebrate its 15th anniversary this summer.

The spectacle-making brand will stage its next runway at the landmark Italian villa Casa Malaparte, a cliffside hideaway and a premier example of the country’s contemporary architecture. The location appeared in Jean-Luc Godard’s 1963 movie Contempt, which initially galvanzed Simon Porte Jacquemus to launch his brand.

“I decided to create my brand after watching Le Mépris (Contempt) from Jean-Luc Godard, being inspired by the beauty and modernity of his vision,” he said on Instagram. “Today I feel honored to be able to present our next show in Casa Malaparte.”

Jacquemus’ 15th-anniversary show will take place on June 10.

fragment design’s Hiroshi Fujiwara Is Publishing an Autobiography

Hiroshi Fujiwara is writing an autobiography.

The fragment design visionary will chronicle his illustrious career in streetwear in a forthcoming book that will be published by Japan’s Bungeishunjusha. The binding is already in progress, and it’s slated to release by the end of 2024. Fujiwara has not yet disclosed the autobiography’s title; however, his friend, Kensuke Yamamoto, shared the project’s origin story on social media.

“Sometime last year, we were talking about, ‘Hiroshi, it would be great if you could publish an autobiography next year,’ and things progressed from there, and the project was started, with the book scheduled to be published by Bungeishunjusha by the end of the year,” Yamamoto said on X, via an English translation.

Usher Became the Latest Face of SKIMS

Just ahead of his Halftime Show performance at Super Bowl LVIIIUsher took on another starring role this week: the face of SKIMS’ latest men’s campaign. Shot by Donna Trope, the sartorial delivery pictures the legendary musician in the solutions-oriented brand’s newest “Stretch” and “Cotton” pieces.

Usher is the latest male SKIMS star, joining the likes of Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander and Patrick Mahomes, each of whom have fronted campaigns for the brand’s men’s division since its launch in October of last year.

“When I was asked to partner with SKIMS Mens, I was so humbled,” Usher said in a statement. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”

Dior Named Olympic Skater Aurélien Giraud Its Newest Ambassador

Champion skateboarder Aurélien Giraud is the newest face of Dior.

The French fashion house announced on Wednesday that the 26-year-old athlete, who is aiming to secure the gold medal at the upcoming Paris Olympics, will represent the brand at key events and appear in its future promotional imagery. Alongside the news, the Kim Jones-led label released imagery of Giraud wearing the brand’s essential designs, including denim jackets, wool coats and quarter-zip polo shirts.

“Audacious, creative and spontaneous, the multi award-winning world champion — and contender for the Olympic Games Paris 2024 — henceforth embodies the spirit of Dior style, where sportswear, heritage and reinvention converge,” the brand wrote in its announcement.

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