Kanye West’s Recent Antisemitic Comments Have Led To People Rediscovering Adidas’ Nazi Ties

Not only has the deal between Kanye West and Adidas went sour, but the company’s dark past has come to light in the process.

In a turn of shocking events, it’s been revealed that one of the founders of the famous footwear and apparel brand, Adolf “Adi” Dassler, has a pre-WWII connection to Nazism.

Dassler founded the company with his brother Rudolf in 1920s Germany. While the company predates the rise of prominent Nazi figure Adolf Hitler, the brothers would eventually go on to join the Nazi party in the 1930s. Adi, would also eventually become an athletic coach for the Hitler Youth.

After the war, the brothers became rivals — Adi launched Adidas, while Rudolf launched the athletic shoe brand Puma. While some fans were shocked to learn this history, others pointed out the irony of its partnership with Ye in light of his recent comments.

Adidas finally cut ties with the rapper after facing increasing public pressure for West’s antisemitic comments, particularly after West said on the Drink Champs podcast earlier this month, “I can say antisemitic sh*t, and Adidas cannot drop me.”

The company issued a public response saying it “does not tolerate antisemitism and any other sort of hate speech” and that Kanye’s comments were “unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect, and fairness.”